FASHION WORLD GOES “GA GA” OVER INDIA

Yes, fashion may be symbolized by the couturiers in Milan, Paris and London, but it eventually trickles down to the street-smart fashionista on the streets and the subway who teams a kurti or a Pashmina with her jeans. Yet there is so much more than meets the eye. The Indian connection has so infiltrated the fashion world that it’s become part of the atmosphere, part of the style language without being distinctly Indian. And intriguingly enough, the Indian fashion inspiration is just the tip of the iceberg. Fashion houses across the world are gradually drawing more inspiration from India than ever before.

The fashion world is sometimes fueled by Indian style and silhouettes, sometimes by Indian colors or Indian accesorization , but a splash of “India” is all prevailing. Ralph Lauren consistently uses Indian influences, beading and embroideries in his collection. His embrace of the Nehru collar has been so strong over the years, that now in his designs, it’s regarded simply as the Ralph Lauren look. Designers from Oscar de la Renta to Roberto Cavalli go to India for their couture line, to get the beading and embroideries done in India. Indian designers have made New York and London an extension of Bombay or Delhi, and are frequently, holding fashion shows for the South Asian market, and trunk shows, which are often attended by the mainstream. The fashion statement we make in our colours, textures and motifs is simply being lapped up by the rest of the world because of one plain reason – they are loving it!